PERCEPTION OF ENTREPRENEURIAL ORIENTATION, INNOVATION, KNOWLEDGE MANAGEMENT, COMPETITIVE ADVANTAGES AND MARKETING PERFORMANCEOF MSMEs IN PURWOREJO, INDONESIA

Hesti Respatiningsih; Nazief Nirwanto; JuniantoTjahyo Darsono

Hesti Respatiningsih University of Merdeka Malang, Indonesia
Nazief Nirwanto University of Merdeka Malang, Indonesia
JuniantoTjahyo Darsono University of Merdeka Malang, Indonesia

Keywords: entrepreneurial, orientation, innovation, knowledge management, competitive advantage in marketing performance, MSMEs

Abstract

This study aims to determine perceptions about entrepreneurial orientation, innovation, knowledge management, competitive advantage and marketing performance of Micro and Small and Medium Enterprises in Purworejo, Indonesia. This study uses a survey method with a population of MSMEs in the field of food/beverage and crafts in Purworejo Regency, Central Java, Indonesia. The analysis used with the analysis of the frequency of respondents' answers to questions that have been provided with answers given with answers 1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = agree and 5 = strongly agree.

Author Biographies

Hesti Respatiningsih, University of Merdeka Malang, Indonesia

Doctoral Student in Economics,

Nazief Nirwanto, University of Merdeka Malang, Indonesia

Professors Of Doctoral Program in Economics,

JuniantoTjahyo Darsono, University of Merdeka Malang, Indonesia

Doctorate Of Doctoral Program in economics,

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