EFFECT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN IREPODUN/ IFELODUN LOCAL GOVERNMENT AREA OF EKITI STATE, NIGERIA

ADELUGBA, Iyabode Abisola

ADELUGBA, Iyabode Abisola

Keywords: Road Network, Marketing of Agricultural Produce, Road Quality, Road Traffic, Road Provision and Maintenance, Mode of Transportation

Abstract

The study examined impact of road network on the marketing of agricultural produce in Irepodun/Ifelodun local government area in Ekiti State, Nigeria; evaluate the effect of road quality on marketing of agricultural produce, assessed the effect of road traffic on marketing of agricultural produce, investigate the influence of road provision and maintenance on marketing of agricultural produce and examine the different mode of transportation on marketing of agricultural produce in Ekiti State. The research made used of three hundred (300) respondents who were randomly selected on the basis of 75 market men and women per station, the communities market covered by each dusters Igbemo, Awo and Igede, Iyin using simple random sampling technique. The study processed the data obtained in the field using statistical package for social sciences (SPSS) computer software and analyzed using frequency counts and descriptive and inferential analysis of multiple regression analysis. The results of the study revealed that there is positive and significant effect between road quality, road traffic, road provision and maintenance, mode of transportation and marketing of agricultural produce in Irepodun/Ifelodun local government area of Ekiti State. The study concluded that road network has significant effect on marketing of agricultural produce in Irepodun/Ifelodun local government area of Ekiti State, Nigeria. Based on the result of the study it was recommended that special vehicle that will reduce quantitative and qualitative losses should be made available to marketers by the government. This will help to reduce post harvest losses, deterioration in quality and transportation problems facing marketers in the study area.

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